New Blood Entry — Boppin'

Boppin’ is Giffgaff’s most fun and interactive campaign, built to make one thing clear: Giffgaff = unfiltered optimism.

We created optical illusion billboards and adverts that only appear when people nod and smile—two natural signs of positivity. By turning a simple reaction into a playful experience, Boppin’ brings Giffgaff’s community-driven spirit to life.

With viral trends like #Boppin, loads of media buzz, and real-world engagement, the campaign proves Giffgaff is more than just a network—it’s a whole vibe. A fun, creative way to get people feeling good, just by being on Giffgaff or even considering it.