Adoptable. By Pedigree.
Award: Graphite Pencil
Graphite Pencil / Direct / Press & Outdoor / 2025
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Emerging Technology
Award: Wood Pencil
Wood Pencil / Direct / Use of Emerging Technology
Award: Shortlist
Shortlist / Media / Press & Outdoor
Award: Shortlist
Shortlist / Press & Outdoor / Innovation
For over a decade, PEDIGREE has made it their mission to end dog homelessness. They have invested multi-millions of dollars in advertising campaigns that encourage people to adopt rather than shop for their next dog, but they've had to balance these adoption campaigns with the need to drive product sales in their advertising and communications budgets.
Adoptable changes that. Adoptable puts a local shelter dog into every piece of their digital advertising at scale. Now, 100% of PEDIGREE's advertising can not only bring their products to the world but take shelter dogs to the world, too.
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