Imagine with Petacos
Award: Graphite Pencil
Graphite Pencil / Experiential: Activation & Participation / B2B Activations / 2025
Award: Wood Pencil
Wood Pencil / Experiential: Activation & Participation / Retail Activations
We discovered that the economy of corner shops in Colombia largely depends on their ability to attract customers and make them stay longer. However, the vast majority do not have attractive furnishings to do it.
Poker beer revolutionized corner shops by repurposing THE PETACO, a standard beer
transport item that often accumulated in heaps at each shop. We integrated it into a fully functional design system with which Shopkeepers can now create any furniture they want, turning their corner shops into social hubs.
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