The Most Illegal Beer
Award: Graphite Pencil
Graphite Pencil / PR / Product Launch / 2025
In over one third of the countries worldwide, laws are still prohibiting women from doing things that men can do.
To spotlight these injustices, the independent Austrian feminist beer brand Muschicraft created The Most Illegal Beer – A beer that breaks the laws from over 50 countries, simply because it’s made by women.
Women from around the world came together to create this beer, doing things forbidden for them but allowed for men, intentionally violating the sexist laws from their countries.
Launched on International Women’s Day, the beer started a conversation about legal gender equality.
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