The Call Back Service
Award: Shortlist
Shortlist / Experiential: Activation & Participation / Use of Talent / 2025
Award: Shortlist
Shortlist / Entertainment / Audio
Export Ultra is a New Zealand beer faced with declining beer consumption & fierce competition.
To stand out, we set out to solve a problem facing millions of New Zealanders every summer – accidentally freezing your beer.
The solution: The Export Ultra Cold Call Back Service, ft. Vanilla Ice.
NZers texted "ICE ICE" to 423, triggering a callback 34 minutes later with Vanilla Ice reminding them to retrieve their perfectly chilled beers from the freezer. With almost a quarter million interactions, we saved beers & sparked conversations nationwide, while delivering a considerable sales uplift.