Pub Museums
Award: Graphite Pencil
Graphite Pencil / Experiential: Activation & Participation / Community Activations / 2025
Award: Graphite Pencil
Graphite Pencil / Entertainment / Experiential
Award: Wood Pencil
Wood Pencil / Direct / Events
Award: Shortlist
Shortlist / Experiential: Activation & Participation / B2B Activations
The Irish Heritage Council grants protected status, tax support, and financial benefits to historic sites open to the public, like museums. So, Heineken transformed historic Irish pubs into virtual museums, allowing people to visit and helping their past protect their future. The brand also created an online tutorial to guide pub owners in becoming museums, ensuring more pubs could gain protection. The campaign not only helped pubs stay open but also strengthened the push for UNESCO recognition of Ireland's historic pubs as world heritage sites.
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