Nerolac Dukaan It Yourself (DIY Your Shop)
Award: Shortlist
Shortlist / Experiential: Activation & Participation / Retail Activations / 2025
At the Kumbh festival, local vendors struggle with visibility, selling from the floor & competing with big retailers
Dukaan It Yourself –Foldable, larger-than-life Nerolac shades became branded retail units with eye-level displays, shelves, storage, header stencils etc, elevating makeshift spaces into organised shops, giving vendors identity; helping them stand out, improving livelihoods
Kumbh authorities partnered with Nerolac, transforming vendor spaces into powerful, engaging retail brand touchpoints with 0 media spends—reinforcing Nerolac’s commitment to design solutions that touch lives