Price Packs
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Integrated / 2025
Award: Yellow Pencil
Yellow Pencil / Media / Retail
Award: Graphite Pencil
Graphite Pencil / Brand Identity Refresh / Brand Strategy
Award: Wood Pencil
Wood Pencil / Art Direction / Experiential
Award: Shortlist
Shortlist / Art Direction / Printed Materials
Award: Shortlist
Shortlist / Commerce / Acquisition & Retention
Award: Shortlist
Shortlist / Direct / Products & Services
Award: Shortlist
Shortlist / Press & Outdoor / Press Campaigns
Award: Shortlist
Shortlist / PR / B2C
Award: Shortlist
Shortlist / PR / Single Market
Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. PRICE PACKS are available in all 2100 Penny markets in Germany, promoted by an OOH campaign as striking as the packaging.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.