In Transit
Award: Yellow Pencil
Yellow Pencil / Casting / Voice / 2025
Award: Graphite Pencil
Graphite Pencil / Health & Wellbeing / Radio & Audio
Award: Graphite Pencil
Graphite Pencil / Radio & Audio / Tactical
Award: Graphite Pencil
Graphite Pencil / PR / Events & Stunts
Award: Graphite Pencil
Graphite Pencil / PR / Creative Use of Budget
Award: Wood Pencil
Wood Pencil / Casting / Events
Award: Wood Pencil
Wood Pencil / Direct / Radio & Audio
Award: Wood Pencil
Wood Pencil / Experiential: Activation & Participation / Creative Use of Budget
Award: Shortlist
Shortlist / Radio & Audio / Commercials 30 Seconds & Under
Award: Shortlist
Shortlist / PR / Single Market
IN TRANSIT replaced the New York City subway audio announcements by Bernie Wagenblast over the course of a week surrounding Transgender Day of Visibility.
Bernie, one of the most famous voices in NYC, is the subway announcer who recently came out as a transgender woman and is the centerpiece of the campaign. Bernie rerecorded her iconic announcements in her new voice along with a personal message calling for respect and acceptance of trans people. The new audio was played at number line subway stations throughout the city and was complemented by physical signage at several stations.
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