Stop Working Out in the Past
Award: Yellow Pencil
Yellow Pencil / Direction / Short Form / 2025
Award: Wood Pencil
Wood Pencil / Editing / Short Form
Award: Wood Pencil
Wood Pencil / Production Design / Short Form
Award: Shortlist
Shortlist / Sound Design & Use of Music / Sound Design
Award: Shortlist
Shortlist / Cinematography / Short Form
Tonal’s Power Progress campaign challenges outdated fitness routines, positioning Tonal as the future of strength training. Through a striking black-and-white film, it contrasts inefficient past workouts with Tonal’s sleek, AI-powered system. Set in a Victorian-era world, a woman escapes repetitive exercises like kettlebell lifting and rowing to discover Tonal’s innovation. The film features period-accurate sets and a haunting score. The campaign drove a 200% sales increase, solidifying Tonal as a premium fitness leader ahead of the Tonal 2 launch.
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