The Inaccessible Font
Award: Shortlist
Shortlist / Art Direction / Direct / 2025
For those living with a disability, stairs can present a serious challenge. But still, many can’t understand the significance that a step can hold. So, we created The Inaccessible Font, a font meant to slow you down and generate a feeling of frustration while creating a challenging experience for readers. We used this font to write a physical letter that we sent to Toronto businesses with single-step entries. Since the letter was hard to read, a QR code directed them to a website where they could remove the barrier and read the letter in a normal font to ensure they got our message.
