Test-Icles
Award: Wood Pencil
Wood Pencil / Health & Wellbeing / Integrated / 2025
Award: Shortlist
Shortlist / Health & Wellbeing / Direct
A few years ago, a young British man tested positive on a pregnancy test. Discovering that some types of testicular cancer produce the same hormone as embryos, which is the indicator in pregnancy tests.
De Alba Foundation has transformed this discovery into a unique opportunity to raise awareness about the prevention of testicular cancer and has turned it into Test-icles, the first campaign that invites men to take a pregnancy test to detect a possible testicular cancer.
As pregnancy tests are everywhere, this campaign has the impact of early diagnosis on a large scale at a very low cost.
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