The Orange
Award: Wood Pencil
Wood Pencil / Health & Wellbeing / Animated / 2025
The centrepiece of the campaign forCHU Ste-Justine children’s hospital in Montreal: a 3-minute video telling the story of Juliette, a young girl who overcame a life-threatening tumour thanks to cutting-edge pediatric care.
Unlike traditional fundraising videos, the Juliette video took a cinematic approach and apoetic, yet child-like tone to convey a true revolution in pediatric care. Told through a child’s eyes, the story poignantly conveyed our message of hope.
The spot aired in prime-time TV slots — unprecedented for a long-form fundraising piece — and gained significant public traction.
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