The Met Replica
Award: Shortlist
Shortlist / Art Direction / Gaming & Virtual Worlds / 2025
The New York Department of Education decreased spending on the arts 47%
over the past 7 years.
Verizon and The Metropolitan Museum of Art have an existing partnership and a shared goal to inspire learning. But with the decline of art in schools, how do you get kids care about art?
The Met Replica.The first ever real-world Roblox art collection.
Educational clues helped kids find the original artwork in IRL and replicate it in AR, transforming 5000 years of art from real to Roblox. Kids created their own, personal avatars that became walking pieces of art history.