Corona Eclipse
Award: Wood Pencil
Wood Pencil / Art Direction / Outdoor / 2025
Award: Shortlist
Shortlist / Press & Outdoor / Tactical Press Adverts
The perfect Corona?A lime slice and sunset. But when those are missing,
nature can provide. On the day of the 2024 Annular Solar Eclipse, Corona,
brewed with 100% natural ingredients, captured the moment by using half
of the sun as a lime slice. Guest photographers snapped the eclipse at key
spots in Brazil, Chile, Uruguay, Argentina, and the Pacific, chosen after
extensive research to ensure perfect positioning.Climate conditions and
sun elevation were analyzed to align the sun with the bottle. Each shot took
about five minutes with no AI used, and within hours, the campaign was
live.
