Nike Air Jordan x Travis Scott
Award: Yellow Pencil
Yellow Pencil / Sound Design & Use of Music / Audio Composition / 2025
Award: Wood Pencil
Wood Pencil / Cinematography / Fashion Film
Award: Shortlist
Shortlist / Editing / Short Form
Award: Shortlist
Shortlist / Direction / Fashion Film
The Nike Air Jordan commercial featuring Travis Scott follows his preparation before a concert. We see him backstage, getting dressed and focusing, with interviews from those close to him reflecting on his rise and meticulous preparation. The excitement builds as he takes the stage, culminating in a spectacular leap into the crowd, reminiscent of Michael Jordan's iconic jump. The image freezes, capturing that moment suspended in the air, a tribute to the brand's legacy and Travis Scott's unique energy.