My Friend, Max Hate
Award: Shortlist
Shortlist / Direction / Creative Use of Budget / 2025
Award: Shortlist
Shortlist / Sound Design & Use of Music / Audio Composition
To combat the rise of influencers in the manosphere, we created one of our own—Max Hate, a malevolent, misogynistic puppet inspired by today’s most toxic “masculinity influencers.” Max served as a visual metaphor for how young boys are manipulated into becoming puppets of online hate.
We used him to expose the inner workings of the manosphere while empowering families and young men to recognize, question, and reject its harmful narratives.