Bournvita Vitamin Dravid
Award: Shortlist
Shortlist / Health & Wellbeing / Experiential / 2025
To tackle Vitamin D deficiency among kids, we could have partnered with doctors or nutritionists. But instead, we reached out to the coach of the Indian Cricket Team, Rahul Dravid. And offered kids a different kind of Vitamin – Vitamin Dravid, where Dravid became every kid’s personal coach. Using 20 years of his cricket experience, we created an accurate AI Coaching Ecosystem, accessible by stepping out in the sun. By scanning the Bournvita jar and recording their play, kids got detailed feedback from Rahul Dravid and AI. Over 650 hours of training meant kids went outdoors again and again.