Brighter Briefs Training for Teams
Help your teams optimise and refine their briefing processes.
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The best briefs both direct and inspire. This Masterclass led by award winning trainer, Uri Baruchin, explores the crucial elements of effective briefs and creative strategy. This session is designed for teams to optimise existing brief templates and refine briefing processes.
Having a briefing template that is understood and used effectively by all stakeholders is a crucial ingredient of effective creativity. This training will help your team to develop a deep understanding of all the elements that make up a good brief and the role each plays in creating a successful launchpad for creativity.
Just as every organisation is different, every brief template is too. Some great, some adequate and some not fit for purpose. In advance of this workshop, you'll work with Uri to improve your template and, if needed, create a new one through stakeholder interviews, internal reviews and feedback to ensure the document your team is trained on is working for your business.
By the end of this training, your team will:
- Have a new or improved briefing template based on stakeholder interviews and best practice
- Examine the anatomy of client, agency and creative briefs for different approaches to brief writing.
- Explore strategies to articulate the brief challenge and humanise the audience.
- Choose different approaches to capture and articulate creative strategy.
- Evaluate and improve a briefs' creative strategy and direction.
Who It's For:
- Creatives, account planners and strategists
- Anyone tasked with the challenge of writing a creative brief
- Members of marketing departments and internal creative agencies
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
