Direct Jury

Subcategories

You can enter your work in the following subcategories.

• 6201 - Integrated

  Fully integrated direct response marketing campaigns that are executed across multiple platforms that elicit an instant and direct response from the intended audience. For example, online, in print, TV and radio.

• 6202 - Digital

  Digital communications that elicit an instant and direct response from the intended audience. For example, banners, campaign sites, emails, apps and direct messaging (eg DMs, SMS, MMS & WhatsApp).

• 6203 - Social

  Direct response campaigns and communications specifically designed for social media platforms, including mobile ads.

• 6204 - Film

  Social, VOD, TV or cinema ads that elicit an instant and direct response from the intended audience. Includes work for offline platforms such as planes, festivals, presentations.

• 6205 - Direct Mail

  Physical mail that elicits an instant and direct response from the intended audience. Includes door drops, letters, postcards and mail packs.

• 6206 - Printed Materials

  Print marketing that elicit an instant and direct response from the intended audience. Includes stationery, leaflets, brochures, books, greetings cards and calendars.

• 6207 - Press & Outdoor

  Press and poster advertising that elicit an instant and direct response from the intended audience. Includes press inserts and wraps, work released on digital and interactive sites, special builds and street flyering.

• 6208 - Radio & Audio

  Radio ads and audio marketing that elicit an instant and direct response from the intended audience. Includes radio broadcasts, fan base targeting and podcasts.

• 6209 - Events

  Events and stunts that elicit an instant and direct response from the intended audience. Includes virtual and live events, flash mobs, guerilla marketing and pop-up shops.

• 6210 - Products & Services

  Products and services that elicit an instant and direct response from the intended audiences. Includes product samples and consumables.

• 6211 - Acquisition & Retention

  Campaigns that elicit an instant and direct response from the intended audience to initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty.

• 6212 - Innovation

  For cutting edge work that changes the way brands market straight to the consumer. For innovative products, services and communications that elicit an instant and direct response from the intended audience.

• 6213 - Use of Emerging Technology

  The use of immersive technologies in direct response campaigns and communications, for example, direct-to-avatar. Includes the use of AI, AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.