Art Direction Jury

Subcategories

You can enter your work in the following subcategories.

• 3101 - Integrated

  Art direction for integrated campaigns. Includes both digital and print work.

• 3102 - Experiential

  Art direction for experience-led activations, such as pop-up shops and physical or augmented retail spaces.

• 3103 - Digital Platforms

  Art direction of digital platforms used to promote a campaign, product or service. For example, apps, websites, microsites, landing pages.

• 3104 - Digital Content

  Art direction of digital content designed to be consumed online. For example, pop-ups, sponsored posts, takeovers, competitions and use of influencers. Films should be entered into the Film subcategory.

• 3105 - Gaming & Virtual Worlds

  Art direction for advertising within gaming platforms and virtual worlds. Includes games created for desktop, web and mobile; gamevertising; and immersive interactions for virtual spaces, web 3.0 and the metaverse.

• 3106 - Fashion Film

  Art Direction for fashion films. Includes campaign films, branded films and runway shows. From high street fashion to couture, accessories to beauty.

• 3107 - Film

  Art direction for social, VOD, TV, cinema or other screens.

• 3108 - Outdoor

  Art direction for outdoor spaces including print and digital posters, special builds and digital sites.

• 3109 - Press

  Art direction for press adverts, inserts and wraps.

• 3110 - Printed Materials

  Art direction for printed materials such as packaging, stationery, leaflets, brochures, greetings cards, calendars, record sleeves, stamps and games. Press adverts should be entered into the Press subcategory.

• 3111 - Direct

  Art direction for targeted direct response campaigns and communications delivered directly to the consumer and elicit an instant response.