Brand Identity Refresh Jury

D&AD Awards 2025

The redesign of a brand identity, inclusive of logos. This includes refreshed designs of sub-brand identities for existing products, services, innovations or initiatives. This also includes channel branding, entertainment, and motion-led branding schemes.

Work cannot be entered into both New Brand Identity and Brand Identity Refresh. For Sonic Brand Identity entries, please enter Sound Design & Use of Music.

Entries in the this category must have been commercially released and launched, significantly changed or updated between 1 January 2020 and 31 December 2023 with evidence of further brand materials released between 1 January 2024 and 16 April 2025.

None

Subcategories

You can enter your work in the following subcategories.

2001 - Brand Strategy
The planning, creation and execution of a refreshed branding identity that resonates with the target audience and drives customer loyalty.
2002 - Enterprise 50,000+
A refreshed branding identity created for enterprises - including brands and corporations - with 50,000 employees or more.
2003 - Enterprise 1000+
A refreshed branding identity created for enterprises - including brands and corporations - with 1000 employees or more.
2004 - Enterprise 250-1000
A refreshed branding identity created for enterprises - including brands and corporations - with between 250-1000 employees or more.
2005 - Enterprise 10-249
A refreshed branding identity created for enterprises with between 10 and 249 employees.
2006 - Enterprise <10
A refreshed branding identity created for an enterprise with less than 10 employees.
2007 - B2B
An identity refresh for a brand that focuses on the promotion of services and products from one business to another.
2008 - Nonprofit
A refreshed branding identity, brand assets, and/or logo created for existing nonprofit, government and charity organisations, products or services.
2009 - Self Promotion
A refreshed branding identity created by the entrant to promote their products and services, released commercially and made available to potential customers.
2010 - Campaign
The rebranding of a temporary marketing campaign, event or activation that successfully engages the customer for a limited time. Includes campaign identities and elements of them, such as pop up shops, installations, retail events and use of immersive virtual technologies.
2011 - Logos
The rebranding of single logos or families of logos for existing organisations, products and services. Could be static or animated and includes campaign logos.