Writing for Design Jury

Subcategories

You can enter your work in the following subcategories.

• 4301 - Integrated

  Writing with design where the same concept is successfully executed across multiple platforms and media. For example, one idea represented online, on packaging, on posters and on brochures.

• 4302 - Digital

  Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games.

• 4303 - Graphic

  Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics.

• 4304 - Packaging

  Words as part of a piece or a range of packaging. Includes words for new packaging designs and packaging rebrands. All work entered must have been commercially sold with a barcode or sales identifier, unless it is a promotional item.

• 4305 - Naming

  The name of a brand, product or service. Judges will consider how the naming is perceived by the target audience.

• 4306 - Brand Voice

  The personality of a brand expressed through written and spoken word. Judges will be looking for evidence of application across brand guidelines, promotional assets, and the brand's verbal identity.

• 4307 - Storytelling

  Storytelling used to convey a brand's history, spirit or sense of community to connect it with its consumers.